Parvy Rakar, was born and raised in a small town named Chatham, Kent where she dreamt of being a creative designer in a well-known industry. However, she took the career path of working in the care sector leading into a 16-year vocation as a Business Manager. In 2010, Parvy was motivated to change course and pursue her life-long ambition of merging into the Wedding Planning Market. Parvy, both uniquely ambitious and a pillar of integrity, established SNOB Events in August 2013. Within a short time, Parvy has established a company renowned for creativity, passion, commitment, integrity and consistently develops unique solutions which has pushed the quality and customer satisfaction barometer off the scale.

Parvy has been an inspiration to other women in business and was shortlisted for ‘Outstanding Business Woman’ in 2014/2015 by the Institution of Asian Business Chamber of Commerce (ABCC). Parvy has also won the wedding planner of the year 2014 with Asian wedding awards after her first successful year in the industry. She has since been recognised for her brilliance during her participation as an inspirational speaker at a NatWest event to encourage other women to set up their own business regardless of the barriers.

With an appreciation of supporting the community, today, Parvy dedicates a considerable amount of time to leverage her elite company brand to support many charitable causes which have included Freedom for Minds cause to address the stigma of mental health in 2016 and Unique Homes to help abandoned girls in India.